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$MARA Deep Dive — The miner that owns the most unrented power · leases promised by Dec 31, FERC clock runs to early November, Q3 print Nov 3
September 21, 202633 min read

$MARA Deep Dive — The miner that owns the most unrented power · leases promised by Dec 31, FERC clock runs to early November, Q3 print Nov 3

investment

$MARA closed at $12.84 on September 18, up 9% on the day after Morgan Stanley nearly doubled its target and bitcoin reclaimed $80,000, with two Underweight ratings still on the sheet. It controls about 1.9 GW of energized or interconnected power today and a path to 4.8 GW, in the two grids where an AI data center cannot get a connection for years, and it has leased none of it. The stock is priced as a leveraged bitcoin miner with an option attached; the option has a date on it, and the date is inside the next hundred days.

LOG 01 // FIRST PRINCIPLES

What Changed

An AI data center is three things stacked on top of each other: a supply of electricity, a building engineered to move that electricity into racks and the heat back out, and the chips. For twenty years the chips were the hard part and the power was a utility bill. In 2025 that inverted. Hyperscalers are expected to spend roughly $725 billion on AI infrastructure in 2026 and more than $1 trillion in 2027, and US data-center electricity demand is projected to go from about 31 GW in 2025 to 66 GW in 2027 (Goldman Sachs Commodities Research, May 2026, cited in $MARA's Q2 letter). New generation and transmission do not arrive on that schedule. A gas plant takes five to six years to permit and build; a transmission line and a grid interconnection can take seven to ten. The chips ship in months.

Start here. Electricity is a flow of energy delivered through wires, measured in watts; a megawatt (MW) is a million of them, roughly what 750 American homes draw at once, and a gigawatt (GW) is a thousand megawatts. A large load is any customer, a factory or a data center, that wants tens or hundreds of megawatts from the grid, and an interconnection is the utility's permission to draw it, granted only after engineering studies prove the wires can carry it. An energized site is a plot of land where that permission has already been granted, the substation and transformers are built, and power is flowing today. A bitcoin mine is an energized site running a load that can be switched off in seconds: thousands of specialized chips that earn bitcoin by solving a lottery, sitting in containers that cost about $1–1.5 million per megawatt to fill. An AI hall on the same land is the same megawatts feeding liquid-cooled GPU racks under a twenty-year lease, in a building that costs $10–12 million per megawatt to construct. Everything below is about what a megawatt is worth in the first use, what it is worth in the second, and who owns the ones that can move.

The proof that the constraint is real arrived on September 3, when Texas's grid operator, ERCOT, published the first allocation under its new "Batch Zero" process for large loads: about 8 GW of base load, meaning mature projects that get to connect without further study, and about 7 GW of studied load that must wait for system analysis, not final before April 2027. Almost every base-load megawatt went to a bitcoin miner: $IREN 2 GW, $GLXY 1.63 GW, $CIFR 1.1 GW, $HUT 1 GW, $CORZ 731 MW, $CLSK 585 MW, $MARA ~480 MW. The miners were the ones already plugged in. Morgan Stanley responded on September 18 by lifting its $MARA target from $6 to $11 while keeping the Underweight, because the megawatts that could be signed into a lease had just grown.

ERCOT Batch Zero base-load and studied-load MW by bitcoin miner, September 2026
Almost all of ERCOT's 8 GW of Batch Zero base load went to bitcoin miners; $MARA's 480 MW is the smallest of the seven, and its 2 GW Matagorda site sits in the studied column.

The second proof is the price. In the twelve months to September, the miners that signed leases showed what an energized megawatt fetches: $CLSK let 175 MW of critical IT at Sandersville to an investment-grade hyperscaler for twenty years at about $330 million a year of net operating income, triple-net; $RIOT let 191 MW to a frontier AI lab for $9.1 billion over twenty years; $CORZ let 500 MW to $AMD at $125 per kilowatt-month triple-net for fifteen years. Those are rents of $1.2–2.4 million per megawatt per year on land that a year earlier earned bitcoin.

The company those two facts most reward is the one that holds the most energized, interconnected land in PJM and ERCOT without a tenant on it yet. That is $MARA.

The same substation can feed bitcoin mining or a future AI data hall, with build costs of $1–1.5M and $10–12M per MW respectively
One megawatt, two uses: the containers cost $1–1.5M per MW to fill and earn ~$0.6M a year at $80K bitcoin; the AI hall costs $10–12M per MW and earns $1.9M a year of rent for twenty years.
LOG 02 // THE BET

Thesis

$MARA owns 779 MW of operating power at its own sites, 1,324 MW of total capacity once pending approvals land, 480 MW of that just classified as ERCOT base load, plus contractual rights to a 2 GW site in Matagorda County and a pending 505 MW gas plant with 1,600 acres in PJM; converting even 300 MW of it to leased AI capacity at the rents its peers have signed is worth more than the company's entire enterprise value today, and management has committed to signing the first lease before December 31.

What breaks it
What it can do that others can't: turn power on now. Its mining load is already energized in Texas, Ohio, Nebraska and North Dakota; the Long Ridge plant brings its own fuel supply and 1,600 contiguous acres; Starwood Digital Ventures, which has built more than 7 GW of data-center capacity for hyperscalers, does the design, construction and tenant work.
What that lets it sell next: twenty-year triple-net leases on critical IT megawatts, at the $1.9–2.4 million per MW per year its peers just printed, on sites the company already owns, with construction debt at roughly 80% loan-to-value and Starwood funding most of the equity.
Why now: ERCOT Batch Zero (September 3), Kearney's municipal approval of a 368 MW campus (September 8), the FERC clock on Long Ridge that runs out in early November, and management's own year-end lease deadline all land inside one quarter.
The one risk that matters: the pivot is funded by the bitcoin stack. $MARA sold 23,093 bitcoin in the first half of 2026 and pledged 18,750 more against $600 million of loans in August; a lease that slips past year-end while bitcoin falls turns the balance sheet into the story.

Our Q2 read is in the Q2 2026 earnings analysis; the May fact-check of the pivot is here; the two peers that have already converted are covered in the $RIOT deep dive and the $CLSK deep dive.

LOG 03 // THE MACHINE

Business & Backdrop

$MARA is, today, one of the two largest listed bitcoin miners by energized hashrate, and it makes money in one way: it runs about 490,000 mining machines at 70.3 exahash per second, wins about 5.9% of the bitcoin network's block rewards, and books each bitcoin as revenue at the price on the day it is mined. In the second quarter that produced 2,422 bitcoin at an average $71,325, or $174.9 million of revenue, 96% of it from mining, the rest from other digital assets and a small amount of other services. It pays for that with electricity at its own sites ($48.8 million in Q2, $0.04 per kWh), maintenance ($26.9 million) and fees to third-party hosts that run about 44% of its fleet for it ($69.2 million). The rest of the income statement is depreciation on the chips ($174.7 million a quarter), overhead, and the unrealized swing in the ~35,000 bitcoin it holds, which since 2025 runs straight through operating income.

That last line is why the reported numbers look like a casino. Revenue grew from $117.8 million in FY22 to $387.5 million in FY23, $656.4 million in FY24 and $907.1 million in FY25, a 38% rise last year on a 53% higher bitcoin price against 7% fewer coins mined. The mining cash margin, revenue less energy, maintenance and hosting, has been flat for three years: 42.4% in FY23, 37.2% in FY24, 37.5% in FY25. Net margin went +67.4%, +82.5%, then −144.6%, and none of those three numbers describes the operation; they describe what bitcoin did between January and December. Diluted EPS ran −$6.05, $1.06, $1.72, −$3.69 on a share count that went from 99 million to 355 million.

MARA revenue, growth, mining cash margin and net margin by fiscal year, FY22 to FY25
Revenue tripled in three years while the mining cash margin stayed near 37–42%; the net margin line is the bitcoin mark, not the operation.
Fiscal year
FY21
FY22
FY23
FY24
FY25
Revenue
$159.2M
$117.8M
$387.5M
$656.4M
$907.1M
Revenue growth
n/m
−26.0%
+229%
+69.4%
+38.2%
Mining cash margin
82.7%
38.3%
42.4%
37.2%
37.5%
Net margin
−18.7%
−589%
+67.4%
+82.5%
−144.6%
Diluted EPS
−$0.36
−$6.05
$1.06
$1.72
−$3.69

The quarterly series is where the operating story actually lives, and it is worse than the annual one. Revenue peaked at $252.4 million in Q3 2025 with bitcoin near $115,000, then fell to $202.3 million, $174.6 million and $174.9 million as the coin dropped and the April 2024 halving's smaller rewards met a rising network difficulty. The mining cash margin went from 42–44% through the first three quarters of 2025 to 22.1% in Q4, 16.8% in Q1 2026 and 17.2% in Q2: at $71,000 a coin, the fleet clears about $30 million a quarter before depreciation and before $69.5 million of cash overhead. Purchased energy cost per bitcoin at owned sites rose from $33,735 to $38,690 in a year. This is the business that funds the pivot, and at today's bitcoin price it does not.

MARA quarterly revenue and mining cash margin, Q3 2024 to Q2 2026
The margin the annual series hides: 42–44% through three quarters of 2025, then 22%, 17%, 17% as bitcoin fell and difficulty rose.
Quarter
Q3'24
Q4'24
Q1'25
Q2'25
Q3'25
Q4'25
Q1'26
Q2'26
Revenue
$131.6M
$214.4M
$213.9M
$238.5M
$252.4M
$202.3M
$174.6M
$174.9M
Revenue growth YoY
+34.5%
+36.8%
+29.5%
+64.4%
+91.8%
−5.6%
−18.4%
−26.7%
Mining cash margin
24.0%
41.8%
38.5%
44.2%
42.5%
22.1%
16.8%
17.2%

The mix question for a single-segment miner is where the power is, and the answer moved during the year. Of $MARA's 1,315 MW of operational capacity at year-end 2025, 779 MW (59%) sat at owned sites and 536 MW (41%) at third-party hosts; the hosts carried 29.2 of 66.4 exahash, or 44% of the hashrate. Owned Central Texas alone is 411 MW operating and 550 MW total, or 31% of the footprint and 33% of the hashrate. Every one of the hosting contracts expires between Q3 2027 and Q1 2028, which removes about $277 million of annual cost and, unless Matagorda is energized by then, about 44% of the hashrate with it.

FY25 revenue line
Revenue
Share of revenue
Share in FY24
Change
Contribution to growth
Bitcoin mining
$872.4M
96.2%
91.3%
+4.9pp
109%
Other digital-asset mining
$11.6M
1.3%
3.5%
−2.2pp
−5%
Hosting services
$4.7M
0.5%
4.8%
−4.3pp
−11%
Other revenue
$18.4M
2.0%
0.3%
+1.7pp
+6%

Bitcoin mining produced more than all of the growth: $273.0 million of the $250.7 million increase, while hosting, which the company exited, fell $27.0 million. There is no second revenue line yet.

The market $MARA is chasing is measured by the peers' signatures rather than a forecast: the Global Data Center Hub tracker counted 928 MW of twenty-year commitments at $WULF, $CLSK and $HUT in July alone, and H.C. Wainwright's tally on September 14 was more than $160 billion of AI colocation deals signed by bitcoin miners to date. $MARA has the biggest energized footprint in the group and the only one with a zero in the contracted column, which is the whole reason the stock is interesting.

LOG 04 // THE ASSET

Technology & Moat

What $MARA makes is not the chips and not the software; it is the energized site, and the moat is the interconnection queue. A site that can draw 200 MW today exists because someone filed with the utility years ago, built a substation, and has been paying a power bill ever since. Fred Thiel put the two economics side by side at the H.C. Wainwright conference on September 14:

If we look at Bitcoin mining economics, typically, you would be spending somewhere around $1 million, $1.5 million a megawatt for infrastructure and compute. Very different than the business that most of us are transitioning to… One thing that Bitcoin miners have a lot of is land and power that is turned on.

Fred Thiel, Chairman and CEO, H.C. Wainwright Global Investment Conference (9/14/26)

The physical estate, from the FY25 10-K and the filings since:

Site
Grid
Operating / total MW
What it is
Granbury, TX
ERCOT
~300 MW total
Largest owned site; one of the largest containerized immersion-cooled mines anywhere; 280 MW Batch Zero base load
Garden City, TX
ERCOT
200 MW nameplate
Acquired from $APLD in 2024; 200 MW Batch Zero base load
Hansford County, TX
ERCOT
240 MW interconnect / 114 MW wind
Wind farm bought Feb 2025 for behind-the-meter power
Hannibal + Hopedale, Ohio
PJM
~225 MW
Grid-connected; Hannibal is the Long Ridge campus
Central Ohio
PJM
150 MW
Grid-connected
Kearney, Nebraska
Southwest Power Pool
127 / 142 MW
368 MW "Project Horizon" AI campus approved by the city Sept 8
Matagorda County, TX
ERCOT
0 / up to 2,000 MW
1,200+ acres with a utility letter for 2 GW; studied load in Batch Zero
Long Ridge, Ohio (pending)
PJM
505 MW gas plant + 1,600 acres
~$1.5B EV; own gas supply at <$15/MWh all-in; FERC pending
International
UAE / Finland / Oman
57 / 77 MW
Five facilities; 20% of the Abu Dhabi joint venture
Third-party hosted
North Dakota / West Texas
536 MW
Expire Q3 2027 – Q1 2028

Three of these carry the thesis. Long Ridge is a 505 MW combined-cycle gas plant selling into PJM at an 89% capacity factor with more than 70% of output contracted, on a site with rail, water, fiber and its own gas supply; $MARA already mines 200 MW there, and the plan is up to 600 MW of new critical IT load paired with new on-site generation. Matagorda is 1,200 acres ninety miles from Houston with a utility letter for 1 GW by October 2027 and 2 GW by April 2028, bought from an e-fuels developer (Highly Innovative Fuels) for up to $600 million in milestone payments that are only owed as approvals, energization and a signed lease arrive. Kearney is the template: 100 MW mining today, a 368 MW AI campus approved by the city, phase one on the energized 100 MW.

MARA's portfolio — owned mining sites, the pending Long Ridge gas plant, the Matagorda and Kearney development land, Exaion's private cloud and its power-orchestration software, each labelled with its megawatts
What MARA physically operates: from hashboards and transformers up to five owned sites, a pending gas plant, two development campuses, Exaion's four French data centers and the software layer, with the megawatts on each.

Why this is hard to copy: a new large load in ERCOT now goes through Batch Zero, and the base-load allocations went to sites with substations already built; a new load in PJM enters a queue of roughly 130 GW. $CLSK's chairman described winning 110 MW in Wyoming against "a trillion-dollar hyperscaler" because a miner can start paying the power bill in ninety days. The asset is the permission, and the permission cannot be bought in a quarter.

What $MARA does not have is the building. It has never delivered a liquid-cooled hall to a hyperscaler's reference design, which is why Starwood is there: Starwood Digital Ventures brings the engineering and its captive contractor, Worldwide Digital, and $MARA contributes the site at a pre-agreed value once a tenant signs, taking equity credit before any cash is required. The trade is obvious and it is the one $JPM objects to: certainty of delivery in exchange for a share of the project rather than all of it.

The Hannibal campus drawn as a flow from gas and grid, through the substation, to a bitcoin mining load today and an AI data hall under lease tomorrow, with the before-and-after economics on identical axes
The energized site as a machine: the same megawatt is worth about $3.5M as a bitcoin mine and $28M as a leased AI hall, and the substation in the middle is the part that takes seven to ten years to get.
LOG 05 // DATED GATES

Roadmap & R&D

The next twelve months are a sequence of dated gates, and every one of them is public.

The first is regulatory. Long Ridge needs FERC approval under Section 203; the application went in around May 8 and the statute deems a transaction approved 180 days after a complete filing if the Commission has not acted, which lands in the first days of November. PJM's independent market monitor asked FERC on May 29 to condition approval on the plant's output staying in PJM markets, and Thiel's public position is that any new data center at Hannibal will be paired with new generation, so the condition is one the company can live with. The noteholder consent on Long Ridge's $600 million of 8.75% notes was completed in Q2, and the $600 million of bitcoin-backed loans signed on August 4 with Coinbase and Two Prime are the cash consideration. Long Ridge contributes positive EBITDA from the day it closes: $25.4 million in the first quarter of 2026 on $62.0 million of revenue, per the June investor presentation, or about $100 million annualized against the $144 million headline that was based on the second half of 2025.

The second gate is commercial, and management wrote it down. The Q2 shareholder letter says "we remain confident in our ability to sign at least one lease before year-end"; the Q2 call and the September 14 fireside both say two:

We don't announce LOIs or exclusivities around leases, but we feel very confident about signing the two leases by year-end… if you have a hyperscaler at a triple net lease where you're talking about a yield on cost of 10%, you may have a neocloud at 15% yield on cost, then you may have enterprise clients at an even higher level.

Fred Thiel, H.C. Wainwright Global Investment Conference (9/14/26)

That pricing ladder is the most useful thing he has said all year, because it tells you what the first lease will look like: a large site (Hannibal or Matagorda) let to a hyperscaler at a 10% yield on cost, or a smaller one (Granbury, Kearney) let to a neocloud at 15%.

The third is construction. Kearney's phase one is targeted to break ground by the end of 2026 and come online in spring 2028 on the 100 MW already energized; Matagorda's switchyard is under a notice to proceed by the seller, with 1 GW of grid capacity targeted for October 2027 and 2 GW for April 2028, though ERCOT's decision to classify it as studied load means nothing is final there before April 2027; Long Ridge's first AI phase is targeted to start in the first half of 2027 for service in mid-2028. Hosting contracts roll off from Q3 2027, and the plan is to move the hosted fleet onto Matagorda's first gigawatt while the AI campus is designed around it. An Investor Day is promised "later this year."

A staircase of six concrete steps, each a MARA site with its megawatts and its date, two of them barred by a regulator's gate
From 779 MW on today to 4.8 GW on paper: the Long Ridge step waits on FERC and the first Matagorda gigawatt on ERCOT's study, and no step earns AI rent before 2028.

The smaller lines were sized for the first time on August 6. Exaion, the French private-cloud subsidiary bought from Électricité de France for $168 million, is guided to "low eight digits" of revenue in 2026, is about 80% captive to its former parent, runs the compute behind that utility's nuclear fleet, and was selected for a European Union-backed consortium targeting about 3 GW of sovereign AI capacity; Thiel said on September 14 that it is already hosting US inference and training loads in Europe because US capacity is late. Hashrate Under Management, a financial platform for mining pools, is at "eight-digit annualized" revenue. Vertebr.AI, the power-orchestration software that runs the fleet, is being packaged for outside customers. None of the three moves the needle against $175 million of quarterly mining revenue; they are cheap options on a platform that will need to run data halls it does not yet run.

LOG 06 // THE ARITHMETIC

The Setup — Why It's Mispriced

The market pays roughly $4 billion for $MARA's power portfolio and nothing for leases, which is right only if none sign. At $12.84 the 381.9 million shares are worth $4.90 billion. Add the $2.42 billion of debt on the June balance sheet, subtract $421 million of cash, and the enterprise value is about $6.9 billion; subtract the 35,577 bitcoin at $80,700, worth $2.87 billion, and about $4.05 billion is left for everything that is not a coin: 779 MW of operating owned sites, the 2 GW of Matagorda rights, the equity in Long Ridge, Exaion, 70 exahash of chips and the software. That is roughly $5.2 million per operating owned megawatt, or $1.1 million per megawatt of the 3.6 GW the company could plausibly energize, against $10–12 million per megawatt of asset value where a lease exists.

What a lease is worth, in $MARA's structure, is arithmetic the company has supplied. $CLSK's Sandersville deal pays about $1.9 million per critical megawatt per year, triple-net, so the tenant carries taxes, insurance and maintenance and the rent is the net operating income. Capitalize twenty-year rent from an investment-grade tenant at 15× and a leased megawatt is worth about $28 million; building it costs $10–12 million, financed at roughly 80% loan-to-value, which leaves about $19 million of project equity per megawatt. In the Starwood structure $MARA contributes the site at a pre-agreed value and, on management's illustrative 200 MW project, ends up with about 50% of the project for "little to no incremental equity." Call it $9–10 million of value to $MARA per leased megawatt. Two hundred megawatts, the size of the company's own illustration, is $1.9 billion, or about $5 a share, on a stock at $12.84; six hundred megawatts, the Hannibal plan, is $5.7 billion.

Annual rent per critical IT megawatt on signed AI colocation leases at Riot, CleanSpark, Core Scientific and Cipher, versus none at MARA
Signed peer leases pay $1.2–2.4M per critical megawatt per year; the range is set by tenant credit, and $MARA's first lease will land inside it.

That is exactly the number the sell side is fighting over. $JPM cut the stock to Underweight on September 14 with an $11 target for December 2027 on the argument that $MARA "sits at the bottom of the data center value chain by solely providing powered land" and keeps only 10–50% of each project, so peers that own the whole stack create more value per megawatt. The rebuttal that circulated on X the next day is the better argument: owning 100% of one site means funding 100% of it with a balance sheet that has 355 million shares and $2.4 billion of debt already, whereas 25–50% of five sites in parallel, with the dilution confined to each project, is what a company with 3.6 GW of pipeline and no data-center construction record should want. Both agree on one thing: the share $MARA keeps is undisclosed, and the first lease will disclose it.

The quarter that just printed is the bear case in numbers. Revenue of $174.9 million missed consensus by 16%; the net loss of $611 million included a $343 million bitcoin mark; adjusted EBITDA, which by $MARA's definition includes that mark, was −$361 million, and about −$18 million without it. Operating cash flow was −$803 million in FY25 against $907 million of revenue, and the accrual ratio has run between −39% and +36% over five years, which is what a company whose income statement is dominated by an unrealized asset mark looks like. The cash came from the coins: 20,880 bitcoin sold in Q1 for about $1.5 billion, most of it to retire $1.0 billion of converts at a 9% discount, 2,213 more in Q2, and 18,750 pledged in August. $JPM's line that the company needs bitcoin at about $80,000 to break even on its current cost base is roughly right on our arithmetic: at Q2's 2,422 coins a quarter, every $10,000 on the price is $24 million of quarterly margin, and the Q2 gap to breakeven was about $18 million.

Q2 2026
Figure
Note
Revenue
$174.9M
−27% YoY; consensus ~$209M
Bitcoin mined / average price
2,422 / $71,325
5.9% of network rewards
Energized hashrate
70.3 exahash
+22% YoY, −3% sequentially
Mining cash margin
17.2%
44.2% a year earlier
Cash overhead ex-stock comp
$69.5M
includes $15.4M deal costs, $10.2M settlement
Net loss
−$611.3M
−$343M bitcoin mark
Bitcoin held
35,577 (~$2.1B at quarter-end)
9,270 loaned or pledged; 18,750 pledged after Aug 4
Cash
$421.3M
$547.1M at Dec 31

So the setup is two bets on one balance sheet: that bitcoin holds above the cost of mining it, and that a lease signs before the coins run out. Morgan Stanley's move on September 18 shows which one the market has started to weigh: an analyst who thought the stock was worth $6 in July now says $11, rating unchanged, because ERCOT told him the megawatts are real.

LOG 07 // THE PEOPLE

Management & Track Record

Name
Role
Since
Before
What the record shows
Fred Thiel
Chairman and CEO
Chair 2018, CEO Apr 2021
Former CEO of Lantronix and GameSpy
Took hashrate from ~2 to 70 exahash and the company from hosted-only to 779 MW owned; share count 99M → 382M diluted over the same period; three strategy statements in ten months
Salman Khan
CFO
June 2023
CFO of Verb Technology; Occidental Petroleum and California Resources finance roles; Big Four audit
Built the $2.3B zero-coupon convert stack; bought $1.0B of it back at a 9% discount in March 2026; structured the bitcoin-backed loans
Duncan Dickerson
Chief Growth and Strategy Officer
2025
Not verified this run
Ran the Long Ridge process; fronts tenant discussions with Starwood
Robert Samuels
VP Investor Relations
2023
Sell-side and IR
The one primary source on X; corrected a false "bought bitcoin" report within hours on Sept 17
Nancy Novak
Director (new)
Aug 1, 2026
Chief Innovation Officer, Compass Datacenters
The board's first hyperscale data-center builder
Craig Hart
Director (new)
Aug 1, 2026
Global Co-Head of Energy and Power, Avenue Capital; ex-CFO US Power Generating
The board's first power-plant financier

The record on execution is genuinely strong in the business $MARA has always been in. It went from a hosted-only miner in 2023 to 779 MW of owned operating capacity by buying Granbury and Kearney (January 2024), Garden City (April 2024), Hannibal and Hopedale (November 2024), a Texas wind farm (February 2025) and a second Nebraska site (January 2026), and cut cost per petahash per day 27% in nine quarters. It has also been candid: "our shareholders should judge us not by our vision, but by our execution" is Thiel's own sentence, and the Q2 letter's written commitment is one lease, not two.

The record on strategy is less tidy. In November 2025 the plan was "smaller, modular facilities directly at lower-cost power sites instead of building hyperscaler campuses," with an inference pilot at Granbury and a letter of intent with Marathon Petroleum's $MPLX for 400 MW of on-site gas generation in West Texas expandable to 1.5 GW. By February 2026 the Starwood hyperscale partnership had replaced that plan and $MPLX was "a longer-term project" whose scope "has evolved"; it has not been mentioned on a call since. April brought Long Ridge, July brought Matagorda. That is a team that changes its mind quickly when the market does, a virtue and a warning in equal measure.

Two governance points belong in the record. The August 1 board refresh replaced a retired Siemens executive and a five-year incumbent with a data-center builder and a power financier, four months after VanEck's Matthew Sigel publicly called for "Active Power Traders or HPC Engineers" on a board he called too small and insular for the pivot. And the insiders sell: Thiel and Khan have sold on the seventeenth or eighteenth of every month since May under what look like 10b5-1 plans (27,505 and 16,000 shares at $9.21 on August 17, for example), small against Thiel's 4.3 million shares but with no open-market purchase by any insider in the pivot year.

LOG 08 // WHERE IT FAILS

Risks & What Breaks It

What breaks it
The weakest assumption: a lease signs by year-end at economics that resemble the peers'. Everything in the Setup section is a multiple of a signature that does not exist. Management has been saying "active discussions with multiple counterparties across 90% of our sites" since February; $CLSK, $RIOT, $CORZ, $CIFR, $WULF, $HUT and $BTDR all converted first. If December 31 passes with nothing, the company will have promised a tenant for a full year, and the stock will be priced on the mining business, which at $71,000 bitcoin loses money after overhead. If a lease signs but $MARA's share turns out to sit at the 10% end of $JPM's range, or Starwood earns a promote ahead of it, the per-megawatt value above is halved or worse. The first lease's disclosed terms are the datapoint that flips this memo in either direction.
The funding loop runs through the coins. $MARA sold 23,093 bitcoin in six months and has 18,750 more pledged against $600 million of loans that carry margin-call collateral requirements. A fall in bitcoin toward $60,000 shrinks the treasury to about $2.1 billion, raises the collateral call, and pushes the mining cash margin toward zero at the same time. The March convert buyback was smart, and it is also the reason the Dec 2027 put on the remaining $632.5 million of 2030 notes and the June 2027 put on $291.6 million of 2031 notes will be met from asset sales rather than conversion: the strikes are $25.91 and $34.58 against a $12.84 stock.
The hosted hashrate cliff. 536 MW and 29 exahash sit at hosts whose contracts end between Q3 2027 and Q1 2028. The plan is to move that fleet to Matagorda, which ERCOT has classified as studied rather than base load, with no decision before April 2027 and first power targeted for October 2027. If the study slips, the company loses 44% of its hashrate before it gains any.
FERC can say yes with a string attached. The market monitor's requested condition, that Long Ridge's 505 MW stay in PJM markets, is consistent with the company's plan to pair new AI load with new generation, but it removes the option of serving a tenant directly from the existing plant, which is the cheapest version of the Hannibal story. A conditioned approval also shifts the AI campus timeline to whenever new on-site generation can be permitted.
Dilution is the company's habit. Diluted shares compounded at 53% a year from 2021 to 2025 (99 million to 355 million), and the mining business alone does not fund $10–12 million per megawatt of construction. The Starwood structure is designed to keep new equity at the project level; if it does not, the next raise is at the parent.
The compliance history is not clean. EDGAR shows seven late-filing notices through February 2023, nine amended annual or quarterly reports (the latest May 2024), 78 SEC comment-letter exchanges (latest June 2024) and six auditor-related 8-Ks (latest March 2025). Nothing in the last eighteen months, but a company entering twenty-year leases with investment-grade tenants will be underwritten on this history too.

What forces a thesis change: no signed lease by December 31, 2026; a lease whose disclosed $MARA ownership is below 25% with no offsetting site-contribution credit; or Matagorda failing to reach base-load status in ERCOT's April 2027 round while hosting contracts expire.

LOG 09 // THE TAPE

Price Setup — Levels, Technicals & Options

MARA price and levels, 180 days, as of 2026-09-18
Six months of higher lows from the $6.73 February bottom; September 18 closed through the $12 level that turned the August rally back.

$MARA made its 52-week high of $22.84 on October 15, 2025 with bitcoin near its own peak, and its low of $6.73 on February 5, 2026 as the coin fell toward $68,000 and the company reported a $1.3 billion loss. Since then it has climbed 43% over six months on a rising floor: the post-earnings low of $9.21 on August 17, when the CEO and CFO sold, is now the level to defend. At $12.84 the stock is above its 20-day ($11.39), 50-day ($11.18), 100-day ($12.23) and 200-day ($10.95) moving averages, and the 50-day sits above the 200-day. The September 18 close through $12 cleared the level that turned the August rally back, on the highest volume in a month.

MARA GEX profile (net gamma) — call wall 12.5, put wall 10
Dealers are long $953M of net gamma with the call wall at $12.50 and the put wall at $10: a band that damps moves until $12.50 gives way.

Dealer positioning turned with the price: net gamma was −$313 million on August 7, the morning after earnings, with spot pinned on a $10 put wall; on September 18 it is +$953 million, with the call wall at $12.50, the put wall at $10, max pain at $11 and the gamma flip at $11.62, on 1.13 million calls and 773,000 puts of open interest across eighteen expiries (put/call open interest 0.69). Positive gamma this size means dealers sell strength and buy dips inside the $10–12.50 band, so the near term should be quieter than the headlines; a close above $12.50 removes the ceiling. Implied volatility is 81% at the front and flat out to 86% in 2027, which prices a $12.84 stock to move about $2.30 a month; the November 20 expiry, which covers both the FERC deadline and the Q3 print on November 3, is only marginally richer than October. The options market is not paying for the catalysts.

The stock also carries one of the largest short positions in the large-cap universe, about 36% of the float in April, so a signed lease into positive dealer gamma has room to travel: the August 20–21 move, $9.40 to $12 in two sessions on a bitcoin rally alone, is the template. The level at which the market is questioning the thesis is $10: the put wall, the 200-day, and the price at which the August selling stopped.

LOG 10 // THE NUMBER

Valuation & House View

No earnings multiple applies to a company whose income statement is an unrealized bitcoin mark, so the honest anchors are the balance sheet and the megawatts. On the balance sheet, $MARA's market value is 1.7× the bitcoin it holds, near the middle of its own three-year range: about 9× at the end of 2023 when it held 15,126 coins, 1.4× at the end of 2024 with 44,893 coins, 0.7× at the February 2026 low with 53,822 coins, when the equity traded below the treasury, and 1.7× today with 35,577. On the megawatts, the $4.05 billion of enterprise value that is not bitcoin equals $5.2 million per operating owned megawatt, between the $0.7 million per megawatt of a gas plant deal and the $10–12 million per megawatt at which $CIFR and $WULF trade on their leased capacity, and above the $3.0 million per megawatt $MARA itself paid for Long Ridge. The stock is priced as a powered-land holder that has not yet let the land.

Metric
$MARA
$CLSK
$RIOT
$CIFR
Signed critical IT MW
0
175
241
600+
Annual rent per leased MW
none
~$1.9M
$1.9–2.4M
~$1.2M
ERCOT Batch Zero base load
480 MW
585 MW
n/a
1,100 MW
EV per MW, ex-treasury (peer figures per VanEck's comps)
~$5.2M owned-operating
n/a
n/a
$10–12M leased
Bitcoin held
35,577
~12,500
11,380
n/a

Three cases, each a sum of the same parts: the bitcoin at a stated price, cash, the mining estate at a stated value per megawatt, Long Ridge equity, Exaion at cost, less $2.9 billion of debt including the August loans, plus the value of leases actually signed at $9.5 million per megawatt to $MARA.

Bull — 25%
$26
12–24 months · +102%
Two leases totalling ~400 MW by mid-2027 at peer rents with $MARA at ~50%; Matagorda reaches base load in April 2027; bitcoin $100,000; Long Ridge closes clean.
Base — 50%
$16.50
12–24 months · +29%
One lease of 150–200 MW signed by Q1 2027; Long Ridge closes by November; bitcoin $80,000; remaining pipeline valued at ~$1M per potential MW.
Bear — 25%
$7
12–24 months · −45%
No lease through mid-2027; bitcoin $60,000; hosted fleet lost before Matagorda energizes; converts met from coin sales.

The probability-weighted value is about $16.50, a shade above the sell-side median of $16 and inside a spread that runs from Morgan Stanley's $11 to H.C. Wainwright's $20; the mean of twelve targets is $18. The asymmetry is the point: the bear case is the current business marked to a lower coin, the bull case is the current business plus the thing every peer has already done once.

$MARA is a name worth owning into the fourth quarter, sized for a stock that can move 20% on a bitcoin week, with the position built in two steps: a starter here above the 50-day, and the rest on the first signed lease, when the disclosed share of the project replaces the arithmetic above with a number. The catalysts are dated, FERC in early November, the Q3 print on November 3, the lease by December 31, and the tape is set up for them, with dealers long gamma, the shorts still heavy, and the megawatts now counted by the grid operator rather than by the company. If the year ends without a signature, the position is a leveraged bitcoin holding at $10, and that is the price at which we would reconsider.

Elements of the X debate above were surfaced by @matthew_sigel, @bobleewaggeris, @ChillBanking and @HashAndPower; the Global Data Center Hub and Scenarica Substacks carried the July lease tally and the convertible-put detail. Every figure was checked against $MARA's filings, letters and calls.
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